Or stalking my cookies. I've learnt not to look at things on Facebook or risk being bombarded by ads. But I've just been reading the Guardian website and there are all the things that I had checked out on other websites. (Broken shredder and aging tent both of which need replacing and had checked out John Lewis and Viking and these are the ads) Is the aim to be helpful? Well, the aim is to make money from click through, but I assume I am supposed to feel that this is helpful, but it just feels spooky and annoying.
It's making me rather paranoid - everywhere I go someone wants my data - either to sell to someone else or to get me to buy more stuff. Booking a ticket for something now means the clutter of a daily email from the ticket sellers. The internet increasingly feels like a bazaar filled with hagglers. It's gone from a private space to a public space and it's getting on my nerves.
With all the talk of behavioural economics and nudges why has no company thought about how it feels to be on the receiving end of their haggling. Although they talk of insight it's the same old 'flog 'em more' psychology. Talk of the new, behave in the same old way.
The Guardian at least lets me read their content for free, so I guess the ads are a reasonable exchange. But somehow seeing things that I looked at during the week interrupts my thinking. I could ignore the general stuff that is the usual ad.
But the overall effect of all this targetting is to take me back to the shops. I'm becoming ever more wary about buying online. And it's not only me, facebook use seems to have fallen off a cliff.
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